Relevant Experience
I currently serve as an Account Executive at The Power Group, a fully-female public relations agency in Dallas, following my recent transition from a career in broadcast news. Over the past year, I've focused on refining my skills in storytelling and media relations, producing compelling work that showcases my ability to captivate audiences and cultivate strong connections with the media. Below, you'll find examples of my recent projects that demonstrate my proficiency in these areas.
|
From the Battlefield to the Fairways: PXG Dallas Fitter Helps Purple Heart Recipient Find the Perfect Fit
One of the aspects of my job that I truly enjoy is the opportunity to showcase inspiring stories, such as how PXG supports veterans in finding solace on the golf course. Sgt. Leonard Anderson's journey took a remarkable turn during his second tour in Iraq, where an IED left him with physical injuries and emotional scars, ultimately earning him a Purple Heart Award. His passion for golf played a pivotal role in his recovery, providing him with both physical and mental stimulation. However, finding clubs that catered to his unique needs proved challenging. Jay McIlroy, one of the experienced fitters and certified club builders at PXG Dallas, did not hesitate to help Sgt. Anderson, taking the time to understand his unique needs. Jay went the extra mile, taking the clubs home after work to adjust club lengths, lofts, and lies to accommodate Sgt. Anderson’s prosthetics, stance and swing. The result was a set of golf clubs that felt like a natural extension of Sgt. Anderson’s body, allowing him to regain his confidence and continue his path to recovery. Drafting case studies like this one allows me to leverage my creativity and journalistic background to bring meaningful stories to light. |
|
Why Younger Generations Are Shying Away From Health Insurance
One element I always enjoyed about working in news was the constant opportunity to learn about new topics, a passion that seamlessly transitions into my career in public relations. I thrive on working with diverse clients and relish the chance to continually expand my knowledge. Using my news background, I excel at translating complex concepts like healthcare coverage into clear and concise written and oral communication, including drafting bylines for trade publications. |
|
Local baker brings all the flavor and culture to her business
Transitioning away from news has not stopped me from being on the set of many segment shoots. Drawing from my experience on the other side, I possess a strong understanding of what goes into a compelling pitch and can captivate a producer's attention. Media relations is a large portion of my current role, including crafting impactful messaging and securing targeted media coverage. I especially enjoy uncovering the human interest stories within my clients' businesses, like Caked by Shef, who infuses her Indian heritage into crafting custom cakes. |